The Mobile Shop
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Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Happy Victoria Day!
Up to
150,000
on iPhone 17e new activations & upgrades with Bell.*
View offer
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Plans from $40
 
Get value-packed plans from just $40 with select carriers.**
See plans
Small gold fireworks burst around a Blu Element case 7 screen protector in white box on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a Blu Element case 7 screen protector in white box on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a Blu Element case 7 screen protector in white box on a medium pink rectangle against a light pink background.
20% off
 
Blu Element bundles & Folio cases.***
View offer
Save $5 per month when you redeem 120,000 points
Save $5 per month when you redeem 120,000 points
Save $5 per month when you redeem 120,000 points
Redeem points to save
 
Lower the price of any new phone with points.†
Learn more
Legal Details

*Setup fee may apply. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

**A setup service fee may apply (SSF). After applicable Discounts and when you bring your own device. Availability may vary by region. Offers subject to change without notice. Subject to credit approval. Conditions apply. See in-store for full details.

***Blu Element Discount available on regular price before taxes on select Blu Element Bundles and Folio cases in-store at participating The Mobile Shop™ locations from May 14-20, 2026. Offer not available on Dropship or Endless Aisle. Product availability may vary by store. Not valid on prior purchases. Not redeemable for cash. Visit themobileshop.ca for full details.

†Redeem PC Optimum™ points at The Mobile Shop™ toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop™ may vary by carrier and device; ask a Mobilist™ for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum™ points are worth $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

1 Limited time offer. Subject to credit approval. Bonus PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9